About Youhug

Globalization

Since its establishment, especially since 2021, Youhug Media's overseas distribution department has independently distributed dozens of self-produced dramas, including "Game of Wisdom," "Glory of Special Forces," "Gen Z," "With You," "I Will Find You a Better Home," "Crossfire," "Princess Silver," and many more, to key C-drama markets such as the ASEAN countries, Japan, South Korea, North America, as well as emerging C-drama markets in India, Latin America, the Middle East, Russia, and Eastern Europe. These dramas have been broadcasted on numerous local media platforms, and Youhug Media has reached over 200 countries and regions through its self-operated YouTube channel, Viki, Phoenix Satellite TV, Disney-owned Chinese-language channels, cross-border new media, and satellite television. We have long been committed to promoting "Chinese culture going global" through self-produced content, and have received positive responses. 

 

For example, the pandemic-themed drama "With You," guided by the National Radio and Television Administration, was broadcasted in countries such as Mongolia and Iran, conveying the concept of "people first, life first" in epidemic prevention and receiving favorable feedback. It has gained attention and recognition from mainstream media such as People's Daily. Dramas like "Legally Romance" have become popular in the Korean region, while "Love Heals" has been a hit on platforms such as FPT in Vietnam, Viki, and LINE TV in Taiwan. The pursuit of pure love and a happy life by the protagonists, as well as the themes of inspirational youth struggle, have resonated with overseas audiences, especially young viewers, bridging the gap between different countries and regions and receiving high praise and viewership. The total overseas distribution revenue for 2021-2022 exceeded 1.73 million USD.

 

In 2023 and 2024, our company released and will continue to release multiple dramas such as "Jin Yong Wuxia Universe" and "Genuine Heroes." Among them, "Gen Z" has already completed pre-sales in Vietnam, Malaysia, Taiwan, Thailand, and North American new media platforms. It will be simultaneously launched and broadcasted in mainland China. Preliminary cooperation intentions have been reached with world-class streaming platforms for dramas like "League of Legends" and "Jin Yong Wuxia Universe." Negotiations are underway with a French production company for the adaptation rights of "Stranger Lover," further promoting the internationalization of intellectual property (IP) expansion. As offline film and television festivals gradually resume and participation becomes normalized, we will continue to explore new clients by participating in offline festivals, especially by strengthening brand construction and promotion at Filmart in Hong Kong and ATF (Asia TV Forum). Additionally, we will continue to enhance feedback from key platforms to understand the influence of Chinese-language content in overseas regions, further upgrading the quality of Chinese-language content, telling Chinese stories, and improving the reputation of Chinese-language content.

  Poster for the English version of the anti-epidemic drama "With You"

"With You" has been translated into multiple languages and broadcasted on national television stations in countries such as Mongolia, Kenya, Pakistan, Albania, Myanmar, Iran, Kazakhstan, as well as new media platforms like iTalkBB and ODK in North America, and TV2Z in the Netherlands. The cumulative views on YouTube alone have exceeded 8.87 million.